The United Country Western Dance Council^® (UCWDC^®), protects our brand by consistently applying these visual identity standards to create and nurture familiarity, trust, and confidence in the organization.

Brand Guidelines

Every instance of communication conveys and reinforces our identity. The UCWDC visual identity is conveyed through a logo, color palette, and recommended fonts. This document outlines the standards and guidelines for use of these visual elements.

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Logo Files

The UCWDC Logo is available in full color (RGB, CMYK) and single color (black-and-white and reversed options). Choose the logo format most suitable to your application:

Bitmap Format Logo Files

These files do not enlarge well, but they are smaller (more manageable) file types. They can be used at-size or smaller only.

Choose the .jpg and .png formats for use in websites, MS Word, PowerPoint, Google Docs. The .png has a transparent background.

Choose the .tif format for use in print publications up to 100% scale.

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Vector Format Logo Files

These files can be scaled to any size (including for signage), but they are larger file types and may require software that the user does not have. Third-party print and swag vendors will usually ask for this file type.

Choose the .eps file for print publications, collateral, and tradeshow materials.

Choose the .pdf file for print publications and online distribution applications.

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Trademarks

In addition to the UCWDC Logo, the UCWDC’s Trademarks, Trade Names and Service Marks of the Council are the exclusive property of the Council. These include:

• United Country Western Dance Council^®
• UCWDC^®
• UCWDC Country Dance World Championships^®

Rules of use are embedded in the UCWDC Bylaws Section 22.